HISTORICAL LANDMARK PRICING IMPACTS ON LOCAL ECONOMIC DEVELOPMENT: A BISBEE CASE STUDY.

The purpose of this study is to investigate the influence of historical landmark pricing on community development. It is theorized that landmark prices could affect tourist expenditures from: 1) attracting more tourists to the area; 2) influencing tourists' expenditure patterns; and 3) affecting future tourism through current tourist recommendati ons. Tourist interviews in Bisbee, Arizona showed that lower (greater) prices at the Queen Mine Tour would increase (decrease) local tourism. Additionally, tour attendance stimulated greater food expenditures than planned, and greater (lesser) tour savings (willingness to pay for the tour minus cost) increased (decreased) lodging expenditures. In the Bisbee case, landmark price and attendance were not factors in the tourists' decision to recommend, or return to, the community. This study showed that the profit-maximizing price for the Queen Mine Tour is greater than the price which maximizes total community revenue. Therefore developmental goals can be affected by landmark pricing

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