AN ECONOMIC EVALUATION OF PREMIUM VINEYARDS AND WINERIES IN ARIZONA (VITICULTURE, ENOLOGY)

Economic and financial analysis is conducted on small-, premium vineyards, wineries and joint vineyard and wineries in Arizona. The vineyards range in size from twenty acres to one hundred acres, and the wineries from twelve thousand gallons to sixty thousand gallons. The objectives are to estimate the potential demand for Arizona wine, construct budgets for wine growing enterprises, and evaluate the economic and financial profitability varying interest rates, prices of grapes, and receipts. Results indicate favorable conditions for the establishment of an indigenous wine industry. Small vineyards and wineries can be profitable, especially when economies of size are gained and strong retail sales are established.

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